With Canada focusing on enhancing its business development relationships with Africa, the ALA aims to expand its mission through a program called Back to the Roots Travel Initiative.
The objective of this annual initiative is to bring together 20+ Canadian business professionals & entrepreneurs from diverse sectors to foster connections and collaboration opportunities in key industries across Africa.
This program is based on three pillars:
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Strengthen bilateral trade ties and explore new market opportunities between Canada and Africa.
Explore opportunities for business investment in the short or medium term.
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Promote Mutual Economic Growth: Collaborate with African businesses and institutions to drive sustainable economic development on both sides.
Connect with Industry Leaders: Engage with influential leaders across sectors to forge partnerships in trade, commerce, and investment.
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Build connections that integrate economic initiatives with cultural immersion.
Explore the local activities & traditions and venture beyond the tourist attractions.
If you have any questions or inquiries, please feel free to contact us at info@theala.ca for more information.
PHOTOS: Back to the roots 2025
